Scandinavias Alice in Videoland take all the nuances
of pop and industrial and combine them into a trippy, fun and bouncing series
of tracks on their latest, Outrageous!, out on Storming the Base
Records. Brought over the seas in a partnership with Canadas ArtOfFact
Records, the sultry Fifth Element style Toril Lindqvist leads this four
pronged approach to the new age of bubble gum music for the sexier class. In
this interview, I managed to pin down the groups normally bouncy routine
long enough to get a few questions in. Keep your eyes out!
First off, lets introduce everybody
Toril Lindqvist - vocals
Anders (Alex) Alexander - drums
Johan Dahlbom - bass
Alice in Videoland infuse different styles into the mix
from trip-hop to industrial, pop rock and bubblegum. Where do these different
styles come from and are there individuals in AiV who tend to bring them
When we first started making music we wanted to be open
minded and do whatever we liked without limiting ourselves to any specific
genre. Frankly we were tired the way you must stick by different rules and
directions to fit, there is some things you're not "allowed" to do and other
things you're expected to do. We had all been in different bands before and
always got in arguments about the type of music and the "sticking to one sound
only" issue! So that's why we decided to trust our own feeling from the heart
instead of the brain!
The Internet has become a major boon for self marketing
and promotion. Does Alice in Videoland use the Internet often or more
conventional means of marketing your music?
Both ways! But mainly the Internet, it's definitely the best
way to spread your music across the world, in our case it made a big
difference, it's the main reason people in other countries know about us!
Contrarily the Internet has been well
known to also provide a means for illegally swapping files. Whats
Alices view on fans sharing your music via Kazaa and other peer to peer
It's both good and bad. If it weren't for downloads we
wouldn't have nearly as many fans as we do now and it would have taken us a lot
longer to come this far. Still we're somehow hoping that those who truly like
us buys our record anyway so we can continue making music, we can't live out of
nothing. Hopefully people understand what it takes, that you've put your hole
life into it and busted your ass off!
How do you create a new song? Is there a set guideline or
format to go about? Lyrics followed by melodies, or built up from a base rhythm
or drum loop?
Yes, all of the above! Actually it's different every time.
Me and Alex usually become inspired by each other, either he's been working on
a new idea or some kind of draw and I listen and come up with a melody from
that and we build it from there or I'm coming to Alex with my song ideas,
baselines or melodies and he starts brainstorming. Sometimes we just play
around in our studio with no intentions and a song is made by accident!
Do band members of Alice in Videoland do any music or
creative side projects?
Alex works as a producer and writes other music as well,
he's done a lot of music to all kinds of computer games. Dominique designs
clothes and a lot of other art involving stuff to. Both Johan and I like to do
artwork and graphics, I'm also into making my own clothes
I guess you
might say that we are a very creative band, that and we all play a lot of
different instrument and so on.
How many love letters does Toril get on a monthly
If only I had the time to count them! No but seriously, I
dont know; fifty, hundred give or take, it depends
How were you able to hook up with and release Outrageous
on Storming the Base Records and do you plan on releasing more CDs with this
They contacted us I actually
don't know how they knew about us, I guess the good old Internet had something
to do with it. As the way things are going with Storming the Base we will
definitely release more.
Does Alice have any touring or travel plans upcoming in
the new year?
You bet! We'll start a club tour here in Scandinavia in
March and some in Europe (not official yet) and then it's all kinds of
festivals during the summer, and who knows, we might just be coming to the
states in the near future
there's no date set yet, but it's being planned
Are there any plans for another CD as of yet, production
work going on? Whats coming from Alice in Videolands studio efforts
You just have to wait and see
but we promise you won't
be disappointed. We're working on a new release right now so hopefully it won't
take that long, keep your eyes out!