Editorial - Legends Seeks Ad Swaps
Ive built up a bit of a following in some areas of the
online community and the not-so-online community. Im interested in
sharing this a little on an advertising trade agreement. If there are any other
printed zines out there that may have an interest, Im sure we can work
out an agreement where Legends Magazine will advertise in your zine and
youll advertise in Legends. If interested, drop me a line.
Of course, there are rules. Im not going to advertise
in a zine whos reading community would have no interest in what Legends
has to offer. And Im sure youd agree it would be a waste of time to
do the same. Therefore, your zine should have strong themes in any one of the
major topics Legends normally discusses. These topics can include one or more
of the following; fantasy & science fiction, Dungeons and Dragons role
playing, gothic/dark horror, humor, technology.
Fantasy & Science Fiction
& science fiction genre that Legends is involved with can be either poetry
or prose. With series such as the Albinor Chronicles, The Last Warrior,
Gelfling Hand, The Songs of Albinor and the recently completed The Institute,
you can see that the fantasy & science fiction themes are rather strong.
The magazine itself was born on this and the role playing theme discussed
Dungeons and Dragons Role Playing
began its life as a magazine dedicated to fantasy role playing, specifically of
Advanced Dungeons and Dragons. The start of Legends in October, 1990 with the
controversial series, D&D Only A Game? Answer: Yes! is evidence of Legends'
beginnings in this realm. The theme, while slightly blurred and not as
apparent, is still there and recurs. Legends may see itself leaning more to its
roots soon with gaming articles and more fantasy. But regardless, Legends still
maintains a large readership in the SCA, Faire Runners, GenCons and other
gaming communities. This, combined with the fantasy & science fiction
theme, make up the backbone of Legends Magazine.
with online communities such as alt.gothic has pushed Legends Magazine to a
darker side with continuous articles that can be classified as nothing more
than "rants." Furthermore, an Alt.Gothic Special Issue is planned before 1997
has ended. A large readership and huge pool of submitters has come from these
communities and all the friends Ive made there, so the gothic theme in
Legends Magazine will continue.
Humor has always been a prominent
theme in Legends. Although sometimes smaller in quantity than the other themes,
it has grown substantially as issues have increased in size in the latter
years. While I wouldnt be one to ad-swap with a humor only zine, it is
possible, if the zine is especially good, well-thought and original, that I
Because of changes in my
professional career, and considering a true zine is nothing more than a
reflection of its creator, you might have noticed that technological articles,
though sparingly added, are beginning to appear in Legends. The recent How Long
Can Internet Access Last? article in Legends No. 70 is an example of this.
However, similar to humor, unless a zine is well done, original and covers
specific areas of technology (such as the Internet, for example), I wont
be one to quickly accept an ad-swap.
All in all, Im looking to ad-swap with 2-3 magazines
preferably in areas of the world farther off from myself. So if you have a
print zine that may have one or more of the themes Ive covered, and you
think its good and original, I would like to see it and discuss the
possibility of swapping advertisements. Contact me and we can arrange it.
Ill probably want to trade copies of our two zines to each other first so
that we can both see what were getting into. But once arranged, time
frames of ad-swaps are negotiable. Also, keep in mind that Legends is monthly.
If you arent, and plenty of zines do not have the capabilities of
releasing monthly issues, you can probably talk me into running your ad in a
few of my issues until yours comes out. That, of course, depends on my