Advertise in Legends
Why Advertise With Legends?
Legends is dedicated to showcasing creative talents drawn to
alternative, underground and dark-themed music.
Where more widely-known magazines may reach millions, we
reach people who are into getting the real story on new music,
underground issues, fiction, etc. We have made it a point to build our
reputation on not pulling punches. We temper by opening our doors to
independent and small-label artists that the big names wouldn't give the time
of day to.
Unlike our competitors, we will never charge an artist to
review them, no matter how limited their fanbase may be. Our staff is seriously
into music and creative pursuits, and they speak from experienced tastes.
Rolling Stone and MTV may go out looking for the next big thing in alternative
genres to attract this group or that group. We don't have to. We are
this group and that group.
At a glance a marketer would categorize the Legends audience
as a combination of Goth, Punk, Techno, and Metal listeners who seek out
non-commercial venues and products. This is narrow, and is what has lead music
to become so pigeon-holed and homogenized.
It is hard to peg who the 'typical' Legends reader is. We
run the gamut of socioeconomic backgrounds and ages. They come from over 30
different countries of origin. Some things that can be said for them...
They are smart and savvy. They can spot a marketing line and
a sales pitch a mile away.
They are outside the mainstream. They are the 'cool' people
who are in the know about all the new bands. They go for music and fiction that
speaks to them. They select their new music to try based on opinions of the
magazines and friends that they trust. They shy away from commercialized venues
because those venues tend to kiss ass to lesser artists if they have a fat
They are the ones that have that 'look and attitude' that is
always ahead of the curve; they don't need a brand name to be cool. And that
hot new angst look currently being pushed by MTV and Hot Topic is likely
something they got tired with 6 months previously.
They are loyal to brands based more on function than
fashion. They will spend extra for quality if it makes sense.
They range from doctors and lawyers to musicians and fast
food workers. What is it they have in common you might ask? They are not afraid
to try new things. They have a wide range of tastes and interests. They
continue to return to Legends because they want real opinions from real people.
They know not everyone is going to advertise in Legends, so they are willing to
take chances on those that do.
Who Should Advertise with Us?
Not everyone should advertise with us. We are a niche
magazine. Even though we have a wide readership, it is spread out.
We are ideal for businesses seeking to reach a smart
open-minded, out-of-the mainstream group thats spread out all over the country
and the world who are willing to try new things and who aren't offended easily.
Companies, bands and individuals who have products and
services available through the Internet, mail-order or are widely-distributed
are ideal. We have limited value for local business that serve small geographic
areas. But then again, we offer ads at a minimal cost. So it all comes down to
what bang do you expect for your buck? Dollars in Legends go a long way.
There is no reason you have to advertise anything. You might
just want 1/3 of our pages for your own message to a friend or relative, or the
The Benefits of legends Advertising
Anyone can advertise with us. We have published ads for
everything from tupperware, to design services to marital aids. We have
published ads done in crayon and ads that main-stream mags wouldn't touch with
a ten-foot pole due to sexual or offensive content. Hey, we want honest
messages about the products sold in our magazine, not glossed over facades.
We have done everything we can to keep our advertising costs
as low as possible. Money spent on Legends ads goes a lot further than other
By advertising in Legends you are not working with a
conglomerate or a commercial ad-sales group. You are working directly with the
owners. We would rather build relationships than marketing call lists. We'd
rather have friends and not simply clients.